The simple answer is “no.” But just some nitpicks.
The Problem Is Contrived/Misapprehended
- If you already have a QR scanner in place, you skip half the problem.
- The pizza place could just have their own app, easily searchable or linked (as in the captive wifi situation).
- If it’s an FB, they could say, “just search for ‘incredible pizza tulsa’ to get to our FB page” in the app. It worked fine on the iOS FB app search…
Just because one place offers a sub-par way to find them on mobile FB does not mean, “apps suck!”
The Web is a Bigger App Store
Claiming that discoverability is bad on the app stores may be true; however, the Web is essentially just a bigger app store, and discoverability is worse because it’s not just apps, it is all kinds of content, much of which is not pertinent nor optimized for your device.
There are many good reasons to go native or even PhoneGap. They may not be compelling for everyone, but the reasons given in that post simply show the bias of the writer.